Blood-letting at Bonnier

Seventeen percent of their US workforce, which translates to 70 people, have been let go.

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Magazines have been having a horrid time, and no, the digital migration hasn’t saved it. Posh, high-end rags are as vulnerable as the rest. Once upon a time, a simple hack in publishing was to appeal to the wealthy lifestyle; so that they could attract advertisers with deeper pockets.

With the US economy improving, publishing has been no benefactor of this boon.

That is not a good sign for the industry at all.

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