Cheap media stunts that backfire: We can draw attention to pay disparity, and hope no one notices it goes on in journalism.

Maclean’s tried a cheap stunt with their covers:

MAC02_EDIT_POST

The nerdy National Post, as usual, didn’t actually get it. They tried, bless their heads, to compare people not buying the more expensive edition with getting paid to say there wan’t pay disparity because people don’t pay for more expensive things.

Yes, they do. They overpaid for their bread because there was price fixing. They overpaid for houses in Ontario. They overpaid for CEOs from Sears and Target who didn’t manage to bring profits over here. They overpaid for lots of things, sometimes because they have no choice, and sometimes to gloat, and sometimes because there that whole thing about a fool and money.

(Oh, and obviously the author if the piece never heard of variant cover comic book covers where people paid a lot more just because the cover was different or rarer, even though the contents were the same.)

Women are underpaid, and paid less than men.

Especially in journalism (something I discuss in my upcoming book with one glaring example).

So much so that Vice Media finds itself staring at the business end of a lawsuit for its actions.

Journalism ought to know how badly it treats its female employees.

And the Maclean’s covers are an appropriate symbol of a profession that always saw women as lesser than men.

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