Exploiting trust: if you have to bring attention to it, you probably lost it ages ago.

The Toronto Star has articles about their articles.

TS-Trust-Project-signature

They call it the Trust Project, though really, it’s just a vague story about covering stories. You don’t actually learn anything or have a point of reference.

Their latest instalment is how they covered bad weather.

It comes off as an advertorial, not a genuine news article, and that is the source of the industry’s woes.

When you have a paper constantly use their platform to lobby the government to give them free money, you have done something untrustworthy.

It is akin to going to the doctor’s because you are genuinely ill, and he uses his examination room to get you to sign a petition to demand that the government give him more free money.

You can no longer trust that doctor, even if he gives you pamphlets telling you how he examines his patients.

Yeah, we know what you’re doing, and that brochure is not going to nullify the fact the trust was broken.

Having a little checkmark in blue is all the rage on social media, but it means absolutely nothing when your actions break a spell that reveals the truth about your trustworthiness…

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