A cheap stunt to remind us that journalism hasn’t been informing people for years.
They are begging for subscribers by providing nothing:
Imagine Chicago without the Sun-Times: An urgent appeal
You want subscribers? Jam-pack your paper with facts. Leaving things blank when people already saw the blankness of your product years ago and abandoned your product is a stupid move.
You cannot beg for money. No one trusts a desperate person who wants things, but doesn’t make fundamental changes themselves.
They make a very weak case of it:
What’s at stake
Imagine our city without our headlines.
Without our journalists to tell your side of the story.
Without our beat writers to cover sports.
Without our watchdog reporters to keep an eye on government.
Without our columnists and editorial board to be a second voice.
Imagine it. Then help us make sure it doesn’t happen.
They don’t read your newspaper: their reality is just fine without your headlines.
And seriously? People don’t need journalists to tell their side of the story. They have social media to do it themselves. Disintermediation is liberating.
And I love how sports comes ahead of government. Oh, those screwy priorities.
And columnists! As if we had a severe opinion shortage and needed those endangered species to survive.
Just how deluded are you, Sun-Times?
Google and Facebook dominate digital advertising, together collecting 73 percent of all digital ad revenue, according to a 2017 analysis by the research firm, Pivotal. All other companies compete for rest of the digital advertising pie. As print advertising has declined year-after-year, this has a created an impossible business model for labor-intensive, quality local journalism.
So what? They built a netter model; and you stagnated. Now suffer the consequences of your inertia. No one owes you advertising revenue deal with it.
Journalists still do not get it.
Their minds are as blank as the front page of the Sun-Times — and it shows.
Get a grip: you should have made changes when you had the chance. You didn’t; so stop looking for others to bail you out of trouble…